Ultimate Fighting Championship | UFC

UFC has completely transformed the fighting business and has now become a global premium sports brand, media content company, and the world's largest pay per view (PPV) event provider

Since 1993, UFC has been a professional mixed martial arts (MMA) organization ® Completely transformed the fighting business, it has now become a global premium sports brand, media content company, and the world's largest pay per view (PPV) event provider

UFC continues the rich history and competitive MMA tradition of Pankration, a Greek Olympic event dating back to 648 BC. About 80 years ago, a Brazilian mixed martial art called Vale Tudo (anything) sparked local interest in this sport. The UFC subsequently introduced organized and recognized mixed martial arts into the United States.

The goal is to find the "ultimate fighting champion" by holding a single night competition, allowing the best athletes to participate in various disciplines of martial arts, including karate, jujitsu, boxing, taekwondo, fighting, wrestling, sumo and other fighting sports. The winner of the competition will be crowned as the champion.

In January 2001, under the new ownership of Zuffa, LLC and under the leadership of owners Frank Fertitta III, Lorenzo Fertitta, and Dana White, the UFC brand restructured MMA into a highly organized, recognized, and controlled fighting sport. UFC is headquartered in Las Vegas and has a global network of employees. It hosts over 40 live events annually and consistently sells out some of the world's most prestigious arenas.

UFC programs are broadcasted to over 1.1 billion television households worldwide in more than 40 different languages through over 60 global broadcasting partners in over 165 countries and regions. The proportion of millennials (18-34 years old) in the UFC fan base is the highest, at 40% compared to top sports events.

In December 2013, UFC launched its digital subscription service UFC FIGHT PASS ®， Provide exclusive live events, thousands of on-demand shows, and original content for fans worldwide, positioning top digital networks as the primary destination for combat fans.

For many years, UFC has been committed to achieving the highest level of safety and quality in all aspects of this sport. The organization strives to break gender stereotypes, establish new standards for athletes' health, and is the first fighting sports organization to provide training related injury accident insurance for its athletes.

In order to further promote the health and safety of athletes, UFC collaborated with the United States Anti Doping Agency (USADA) to launch a historic comprehensive anti doping program in July 2015. The UFC program is the first of its kind in combat sports, allowing USADA to independently manage its athletes' random in and out of competition testing throughout the year.

Starting from July 2015, UFC launched its first athlete equipment policy and UFC combat suit. The brand clothing created in collaboration with Reebok, UFC's global exclusive clothing supplier, aims to enhance the brand's appearance and feel, and provide athletes with high-quality equipment specifically developed for MMA athletes.

In December 2015, UFC broke ground on its new global corporate campus in Las Vegas, which includes the world's leading UFC Performance Academy - dedicated to providing the world's best mixed martial arts training facilities to support the scientific development, injury prevention, recovery, treatment, and rehabilitation of athletes and coaches, as well as professional athletes.

In February 2016, UFC announced a five-year extension of its partnership with the Cleveland Clinic and donated $1 million to continue supporting research on the brain health of professional boxers. The focus of this study is to develop methods to detect the earliest and slightest signs of brain injury in athletes who have suffered from head trauma, and to determine which individuals are more likely to develop chronic neurological disorders.

In August 2016, UFC, along with strategic partners Silver Lake Partners and KKR, was acquired by global sports, entertainment, and fashion leader Endeavor, becoming the largest sports asset financial acquisition in history.