ThePlant | Plant Observer Magazine

The Plant "is an international biennial magazine that focuses on plants and multiculturalism, founded in 2011. It cleverly integrates botany with art, photography, fashion, cuisine, ecology and other fields from a unique perspective, and is known as the "Garden of Inspiration for Plant Enthusiasts". Each issue revolves around a specific plant theme, inviting globally renowned and emerging creators to participate. Through forms such as photography, artist projects, and reportage, the multiple charms of plants in nature, culture, and daily life are presented.

Core Features:

• Cross disciplinary integration: from horticulture to design, from cooking to ecology, covering multiple dimensions of plants and human life.

• Emphasizing both visual and creative elements: Each issue features multiple versions of art covers, such as Issue 19 which includes dreamlike scene designs by four artists and original works by photographers and illustrators from around the world.

• Narrative storytelling: Through character interviews (such as the gardening story of Sudanese refugees) and cultural exploration (such as Coco Chanel's floral romance), plants are endowed with deeper cultural significance.

• Global distribution: sold in over 30 countries and regions including Spain, the United Kingdom, Hong Kong, and Japan, and promoted in collaboration with independent bookstores and art spaces.

• Target readers: Suitable for groups interested in plants, art, design, and life aesthetics, with a particular focus on the innovative expression of plants in contemporary culture. Magazines are not limited to academic or horticultural fields, but convey the beauty of plants in an easy way, with both collectible value and readability.