MTV | Youth entertainment brand - original series, celebrity news and the latest music

MTV was founded on August 1, 1981, and was originally a cable television network dedicated to broadcasting music videos (MVs). Over time, MTV gradually targeted teenagers and young adults as its audience, and had a wide influence in the fields of music, pop culture, fashion, politics, and sports.

MTVs programs are diverse, covering a variety of different types of content, such as animated cartoons, reality shows, prank/comedy shows, situation comedies, etc. In the 1980s and 1990s, a large number of rock stars became household names through MTV. The first music video broadcast by MTV was "Video Killed the Radio Star" by The Buggles. Michael Jackson was the first musician to incorporate dance into his music video, and his MTV shocked the world. Madonna also became famous through MTV and relied heavily on MTV to promote her music.

MTV is broadcast in nearly 180 countries around the world, reaching 450 million households and more than 350 million fans on social media platforms around the world. It continues to lead popular culture and create popular trends. Through online platforms, international live events, dramas and movies, and the new MTV studio, it has occupied major television, online and mobile media platforms with the most topical high-quality content and exploratory music styles.

For example, on July 26, 2018, Pepsi-Cola and MTV jointly created the 2018 Pepsi Campus Strongest Voice National Finals at the Quantum Light Arena in Taikoo Li, Chengdu. On May 9, 2019, iQiyi announced a strategic partnership with MTV to jointly promote iQiyis new generation trendy virtual band RICH BOOM.

MTV is affiliated with Viacom Group, and its funding sources are Warner Music Group and American Express. Its emergence and development has provided an important platform for the dissemination and promotion of youth culture, and has had a profound impact on the consciousness and culture of young people around the world. However, there are also differences in the evaluation of MTV. Some people think it is over-produced boring pop music, while others think it promotes the development of pop culture.