77 Diamonds - Bespoke Rings & Fine Jewellery

77 Diamonds is the home of bespoke, handcrafted engagement rings and fine jewellery. Here you can expect a completely personalised service. Whether you choose to design on our award-winning website, visit one of our international showrooms or book a one-to-one appointment at our iconic Mayfair studio: our experts will guide you every step of the way.

Our promise? The finest craftsmanship at the most reasonable price. Guided by honesty and committed to conflict-free, responsible sourcing. With our unrivalled access to the world’s most extraordinary diamonds and gemstones: you can find the gemstones they dream of.

We tailor each piece to your vision to express your love. Together we share the moments that matter: engagements and beyond.

Whether you choose to design on our award-winning website or book a one-to-one consultation at one of our international showrooms, our experts will guide you every step of the way.