LookSmart - Web Search Engine

Search pioneer LookSmart is a veteran in the online search advertising industry. Founded in 1997, LookSmart became one of the first consumer-facing search sites using a directory model. Since its initial foray into search, LookSmart has over the years developed a search advertising platform to support the LookSmart network as well as other industry leaders such as MSN and Ask Sponsored Listings.

Today, LookSmart is a premier search advertising network and management company. LookSmart's business is now focused on supporting its advertiser base through a syndication network that specializes in pay-per-click text advertising. LookSmart optimizes traffic from publishers and other networks to the ultimate benefit of advertisers.

Throughout its growth and development, LookSmart has demonstrated its commitment to maintaining the integrity of search advertising. LookSmart was one of the five founding members of the IAB Click Measurement Panel in 2006. To protect advertisers and their advertising investments, LookSmart has also developed its own library of tools and processes to help identify and filter invalid traffic. These include automated fraud detection controls to help catch instances of unusual activity, such as spiders, robots, and click fraud; proprietary filtering software to help identify and eliminate non-converting traffic from customer bills, and pre-screening sites through rigorous partner reviews to ensure traffic quality and click-through rate consistency.