True & Co. Choosing the right underwear

We believe in the transformative power of comfort. Comfort isn't just about feeling good against your skin, it's about feeling strong from the inside out. At True & Co, we design styles that give you the support you want. Our cult-favorite "life-changing" bras are so soft, comfortable, and form-fitting that you'll wear them over and over again.

• Committed to You

We know how important comfort is—whether it's in a bra or against your skin. Our styles are the perfect blend of softness and support, designed to keep you comfortable. To let you relax. It's better than wearing nothing at all.

• A New Approach

We started True & Co. because we believed bras could do better. Our earliest designs were based on the 26-question Fit Quiz that 9 million women took. We were committed to making comfortable bras, and that required a new approach—starting with crowdsourcing input from real women, then continuing with creating new fabrics and constructions that support you the way you want.

• Doing Better

We strive to promote representation, inclusion, and equality in everything we do. Over the years, we’ve partnered with nonprofits including I Support The Girls (providing lingerie and sanitary products to women in need) and The Breasties and Keep A Breast Foundation (raising awareness, education, and support for breast and gynecological cancers).

• Real Stories

Real people are at the heart of our brand. Your voices inspire us, and your stories drive us forward. We encourage you—and all members of our community—to share your truths, journeys, and experiences with us on social media using #TogetherWeAreTrue.