Chloé

Chloé is a French luxury brand under the Richemont Group, founded by Gaby Aghion in Paris, France in 1952.

The brand has a wide range of products, including ready-to-wear, leather goods, shoes, perfumes, glasses, jewelry, childrens clothing, etc. In 1957, Gaby Aghion held her first fashion show at the Café de Flore, showcasing Chloés 1958 spring and summer collection of ready-to-wear. In the early 1960s, Chloés iconic silk shirt was launched. In 1972, Chloés first boutique opened. In 2005, Chloé began to operate leather products and launched the Paddington handbag; in March 2006, it launched thick-soled shoes. In October 2021, Chloé obtained the B Corp certification.

Chloé is a chameleon in the Parisian ready-to-wear industry. Although it frequently employs famous designers from various countries, the brand style framework has not changed due to the change of designers, and has always maintained the color characteristics and elegant mood of the French style. The design styles of its successive designers have their own characteristics. For example, in the 1960s, designer Jeanne Do launched a dress with a slim silhouette and drooping lines; Karl Lagerfeld absorbed diversified design concepts while retaining the characteristics of beautiful shapes and simple decorations; Martin Hitborn reinterpreted the style of the 1960s, reflecting the personality characteristics of modern womens self-esteem and self-confidence; Stella McCartney injected the brand with elements of feminine beauty, romance and arrogance; Phoebe Philo continued the brands luxurious and delicate tradition, and incorporated a unique personal design style and sexy touch.

Chloés design style has the characteristics of French romance, and its representative elements include floral-patterned gauze and soft, streamlined clothes. Its ready-to-wear clothes are both fashionable and wearable. In terms of perfume, Chloé has also launched a number of classic products, such as Chloés eponymous womens perfume, Love Story womens perfume, Rose (pink ribbon) womens eau de toilette, etc.

On May 18, 2020, Chloé officially entered Tmall and opened an official flagship store.

Some classic perfumes of the Chloé brand are introduced as follows:

CHLOE Chloés eponymous womens perfume (rice ribbon): It is a perfume that is not easy to step on thunder even if you buy it blindly. The smell is advanced and unique. The top notes are lychee, watermelon, pink pepper, etc., giving people a soft and lively feeling; the middle notes are freesia, rose, etc., exuding an elegant atmosphere; the base notes are iris, sandalwood, tonka beans, etc. The overall fragrance is floral, and after spraying it, people will feel like a very elegant girl.

CHLOE Love Story Womens Perfume: The fragrance is inspired by the love lock bridge in Paris. The top notes are orange blossom oil, bergamot, grapefruit, etc., with a fresh smell; the middle notes are orange blossom, stephanotis, rose, etc.; the base notes include musk, cedar, cashmere wood, etc. The overall fragrance is a fresh white flower fragrance, which is highly acceptable and suitable as a wedding fragrance.

CHLOÉ Rose (pink belt) Womens Eau de Toilette: This perfume was launched to celebrate the 50th anniversary of CHLOÉs birth. The top notes are bergamot, tarragon, lychee, etc., with a fresh bergamot smell at first; then gradually transition to the central Damascus rose scent, accompanied by the modern magnolia scent; the base notes are white musk and amber. It is a typical light mature female fragrance, suitable for girls with light taste, gentle and sweet.

The Chloé brand is loved by many consumers for its unique design and style, and has become one of the well-known brands in the fashion industry.