New Look | Womens, Mens & Kids Clothes Shop

New Look is a British fast fashion brand.

In 1969, the first New Look store opened in the historic town of Taunton in southwest England. Today, it has grown into one of the UKs fashion retail giants, with more than 1,000 stores in the UK, Ireland and other European countries. The brand believes in "Cheap is chic" and mainly sells mid-range trendy clothing.

In 2013, New Look entered the Chinese market and opened its first stores in cities such as Shanghai and Beijing in March 2014. However, according to media reports, New Looks business performance in China did not meet expectations, and it closed its remaining stores in China by the end of 2018 and withdrew from the Chinese market.

The brand story is as follows: The decade after World War II (1947 to 1957) was a "golden age" in the history of clothing development. On February 12, 1947, Christian Dior borrowed money to hold a high-end ready-to-wear show, and the "New Look" was publicly unveiled for the first time. It fully displayed the body curves, with close-fitting outerwear, extremely thin waist design and knee-length skirts. The "New Look" gave the fashion world a refreshing image, which immediately won applause and quickly gained the attention and love of the European upper class. The emergence of the "New Look" made the world "Look New", becoming a revolutionary change and historical turning point in the fashion industry after World War II.
In history, the "New Look" also referred to the new style of womens clothing launched by French fashion designer Christian Dior. This clothing was very different from the wartime style, with narrow shoulders (removing shoulder pads for a more feminine look), full breasts, thin waists, and puffy long skirts (only 20 cm from the ground). Its appearance boosted consumption and promoted economic recovery.