Gap China

GAP is one of the largest clothing companies in the United States, founded in 1969 and headquartered in San Francisco, California. GAP initially started by selling jeans and has now grown into a multinational company with five brands (GAP, Banana Republic, Old Navy, Athleta, Intermix), over 3200 chain stores, annual revenue exceeding $13 billion, and 165000 employees.

GAP Group features a casual style and is committed to providing consumers with comfortable, casual, and affordable clothing. Its product line includes denim, women's clothing, men's clothing, various accessories, children's clothing, maternity clothing, baby clothing, etc., covering consumers of all ages.

GAP officially entered the Chinese market in 2010 and was renamed "Gaipu". At present, the brand's market positioning in China is similar to that in the United States, with a focus on casual style while emphasizing comfort, ease, and freedom. Gaipu's design philosophy emphasizes simplicity, practicality, and nature, integrating fashion with daily life.

In addition, GAP issued a statement in March 2020 calling for a boycott of Xinjiang cotton, which sparked widespread attention and controversy.