New Rankings - Data Services Focused on the Content Industry

There are a number of data services focusing on the content industry in the new list. Its products include Tiktok data platform, Xiaohongshu data platform, Kwai data platform, Xinkuai, video number data platform, B station data platform, account management tool matrix, out of the box data tools and professional data customization services.

New media, find new rankings.

Xinbang (Shanghai Kanbang Information Technology Co., Ltd.) officially began operations on November 11, 2014, and currently has offices in Shanghai, Beijing, Chengdu, Hangzhou, and Guangzhou. Xinbang has completed four rounds of VC financing, with major institutional shareholders including Huaren Culture, Huagai Capital, UniCapital, Tencent, Dachen Venture Capital, Gaorong Capital, ZhenFund, etc.

As a data-driven Internet content technology company, the new list covers new media resources at all levels of the entire platform, providing content marketing, live broadcast e-commerce, training and operation, and copyright distribution product services, helping Chinese enterprises acquire and manage digital content flow assets, serving the content industry and content service industry.

In 2018, the new list was awarded the title of "Top 10 Cultural Enterprises in Shanghai" at the second session. In the same year, the parent company of Xinbang in Shanghai and its wholly-owned subsidiary in Beijing were rated as "National High tech Enterprises". In 2020, Xinbang won the first place in the Business Group A of the National Content Technology Innovation and Entrepreneurship Competition.

Leading all platform content data

Based on mainstream content platforms such as WeChat (official account, video number), Tiktok, Xiaohongshu, Station B, and Kwai, the new list provides data tools including Xindou, Xintv, Xinhong, Xinzhan, and Xinkuai, providing users with comprehensive data monitoring and analysis capabilities such as real-time popular materials, brand voice, and live broadcast e-commerce, while providing enterprises with customized SAAS products based on cross platform user portraits. In addition, the new list has also reached cooperation agreements with People, Toutiao, Tiktok, Kwai, Xiaohongshu, Station B, Tencent Kandian, Baijia, Netease, Sohu, Yidian Information, Qutoutiao, Sina Kandian, Goodlooking Video, Watermelon Video, Sohu Video, Himalaya, Dragonfly FM, Lychee FM, Impression Notes, Qiutoi, Mafengwo and other platforms, jointly released the data list in an exclusive priority form, and built a mobile end full platform content data value evaluation system.

Authoritative WeChat big data

As a professional organization in China that provides value evaluation of content data of WeChat official account and video account, the new list has stable and massive WeChat data capability, and accordingly publishes the WeChat official account and video account influence ranking list (daily, weekly, monthly, and yearly), as well as the classified industry list and regional list. The monthly and annual release of the China WeChat Top 500 list is a recognized authoritative standard in the industry.

Fair and transparent new ranking index algorithm

Based on the priority agreement of leading and stable technological capabilities and platform guarantees, the School of Journalism at Fudan University provides comprehensive academic support. The new ranking index is generated based on open, transparent, and continuously optimized algorithm formulas, serving as the basis for ranking various rankings. The algorithm formula for the new ranking index can be found in the white paper.

Based on technologies such as minute level monitoring and periodic data comparison, the new ranking implements purification of data fraud to ensure fairness and authority.

Data driven commercial services

As a data-driven new media content industry service platform, Xinbang plays a pivotal role in the industry, connecting online and offline resources to serve the content industry. With the content service industry, it focuses on two major areas: content marketing and enterprise services.

Content Marketing

Covering resources at all levels of the platform, providing various forms of solutions to meet the needs of content traffic collection and distribution

KOL advertising, KOC advertising, information flow advertising, live streaming e-commerce

KOL placement

As a leading KOL launch service provider in China, Xinbang provides brand PR native advertising services targeting the head KOL, covering multiple platforms such as two micro and one shake, Kwai, Little Red Book, and Station B, providing professional services such as strategy launch, creative planning, and event execution, and improving the launch effect through big data identification fraud technology SBC model (Tencent security technology support) and native advertising AI creation guidance.

KOC placement

Based on the effect pricing, the new list focuses on the mid waist and long tail traffic. Relying on the content marketing quantitative tracking intelligent marketing system, the new list provides convenient and optimal advertising/distribution services covering official account, video accounts, WeChat groups, etc. The overall service fully supports expert screening, real-time monitoring, self-service pricing, and the construction of a consumer level user profiling system, becoming a leading self media DSP in the market.

Information Flow Advertising

As an officially designated service provider, Xinbang has a massive amount of new media industry data, combined with customer needs, matching suitable promotion plans and advertising material styles for promotion. Around the five major promotion goals, it provides more than ten FEEDS information flow advertising entrances, multiple billing methods (CPM, CPC, CPA, CPT), effectively controlling costs.

Live streaming e-commerce

Xinbang E-commerce, relying on the Tiktok E-commerce platform, provides brand customers with live broadcast E-commerce planning, including product marketing scheme planning, talent selection, talent purchase, short video content operation, live broadcast delivery, self broadcast and proxy broadcasting and other related services, which fully covers the demand of live broadcast E-commerce industry chain.

Enterprise Services

Using full platform big data and comprehensive operational service products to solve the operational needs of enterprise private domain traffic content

Data platform

It covers the data needs of WeChat (official account, video number), Tiktok, Xiaohongshu, Station B, Kwai and other platforms through the new TV, Xindou, Xinhong, Xinzhan, Xinkuai, etc. By integrating consumer level user profiles and utilizing AI intelligent analysis, we can fully meet the data operation needs of creators, operators, merchants, and other cross platform scenarios.

Copyright trading

Use new media private domain content pools to help you turn traffic into "retention". In the era of 5G, under the guidance of the People's Daily New Media Center, Xinbang has signed contracts with nearly 10000 new media and content creation institutions to build a Xinbang content cloud, providing rich and compliant new media content copyright distribution product services, and providing customized services through a content cloud factory.

Training Consultation

New List Data Consulting covers various aspects such as content ecology research, private domain operation plans, marketing and advertising strategies, and reputation monitoring and analysis. Through the 5S consulting model, it provides comprehensive and accompanying consulting services for management and operation from research, construction, operation to assessment. It guides practice with data, verifies data with practice, and creates a sustainable development model for new media. The new list training course aims to assist small and medium-sized businesses and enterprises in improving their understanding of new media.

Resource Empowerment

The new list forms the most extensive connection in the new media content industry through platform resources, activity resources, course resources, and research resources. Among them, "Xinbang Shangqiao" is committed to enhancing the ability to find people in the new media industry, helping people quickly connect with influencers, institutions, brands, operations, and supply chains they want to contact, making communication more efficient and smooth, and truly achieving seamless connection.

Data Explanation

According to Tencent's official policy, the WeChat reading numbers publicly displayed on the new list refer to the front-end display data, roughly equivalent to UV, and those exceeding 100000 are displayed as 100000+, which may not be consistent with the PV style data displayed in the WeChat management backend.

In the WeChat ranking, the two numbers in "publish" refer to the number of posts and articles published during the statistical period, "total reading" refers to the total number of reads of all published content during the statistical period, "highest" refers to the highest reading of a single article among all published content during the statistical period, "headline" refers to the total number of headline reads among all published content during the statistical period, "average" refers to the average number of reads of all published content during the statistical period, "like" refers to the total number of likes of all published content during the statistical period, and "in view" refers to the total number of views of all published content during the statistical period.

The statistical period of WeChat Daily Ranking is from 0:00 to 24:00 on the indicated date, and the statistical deadline is 12:00 noon the next day to ensure that midnight publishers can also receive at least 12 hours of dissemination.

In order to more scientifically and comprehensively reflect the effectiveness of long tail communication, the new rankings will be implemented in the WeChat weekly, monthly, and annual rankings by incorporating relevant data after the deadline of the daily rankings.

In WeChat's daily and weekly rankings, the new list adopts content classification ranking. As an important evaluation basis with industry influence, the monthly and annual release of China's WeChat Top 500 by the new list is achieved through category weight coefficient setting, and cross category full ranking is achieved under the premise of incorporating brand value factors.

In other mobile content platform related rankings, the new ranking index is also obtained through similar algorithms as the basis for ranking.