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Listening Companion

Tingban is a new car audio business brand launched by Koala FM, focusing on the form and future strategy of car audio business. Through the new integration of resources, technology, and services, it creates a "new form" of car audio products.

In July 2018, Tingban completed an A+round of financing led by Hanfu Capital.

tingban

Brand Introduction

Tingban is a new in car business brand launched by Koala FM, focusing on the business form and future strategic direction of in car audio. On July 11, 2018, Koala FM upgraded to Tingban and released two products: K-radio, a one-stop car audio entertainment solution, and a brand radio station with customized content exclusively for car manufacturers, providing new products and services for car manufacturers and creating a "new form".

In order to create a "new form" of this product, Tingban has pioneered the core technology of "scenarization+intelligent radio streaming", which defines a scene based on various information such as time, location, people, current events, etc. According to the needs of car owners, it actively pushes news, music, entertainment, travel information and other content to car owners in an uninterrupted manner through the refinement of radio streaming.

Products are bones, content is soul, and good content is the soul of car audio. Tingban inherited the powerful audio advantages of its parent company Koala FM and built an operations team that can deeply understand cars and car owners. Based on the accompanying characteristics of car audio, we will create the first domestic car massive content platform and content playback rules through self-made and cooperative methods. Through high-quality content and services, we will create a new car life for car owners in the era of intelligent cockpit.

Introduction to K-radio

K-radio is a one-stop information service solution focused on in car audio entertainment. By fully utilizing the "scenarization+intelligent radio streaming" technology created by Tingban, a scene is defined based on various information such as time, location, people, current events, etc. Based on the scene, on-demand intelligent combination includes news information, music, entertainment, travel information, etc. The programs that users want to listen to, should listen to, and must listen to are intelligently pushed to car owners in an uninterrupted radio streaming manner.

The five core functions of K-radio:

Multi source content fusion: K-radio integrates high-quality audio content created by Tingban and the entire network, and performs deep optimization processing such as content cleaning, deduplication, labeling, and scoring to meet the special needs of in car scenarios, creating a massive amount of in car content.

AI radio streaming: K-radio intelligently pushes content based on user profiles, travel time, location, listening preferences, and travel scenarios, according to the car owner's location and needs. Users do not make any interaction and automatically recommend the content they want to listen to, achieving uninterrupted and light interactive streaming listening.

Entertainment semantic satisfaction: K-radio is based on the fuzzy intention of in car entertainment voice interaction, and based on the deep understanding of in car entertainment by listening companions and personalized recommendation technology, it has created an entertainment semantic satisfaction engine that can accurately push the programs that car owners want to listen to according to their fuzzy voice intentions.

Car Live Streaming: In addition to intelligent radio streaming, K-radio has also created a rich and colorful live streaming experience. Live streaming brings exciting live streaming, voice interaction and other programs to car owners, bringing fresh on-site content to every car owner on the road, listening to different worlds, and sharing their own opinions.

Account interoperability: The account interoperability system created by K-radio can achieve cloud interoperability between mobile phones and car machines, car factory accounts and various CP accounts, enabling seamless content listening and safer data exchange.

The three major features of K-radio:

One stop shop: K-radio is a one-stop car audio entertainment solution that integrates intelligent radio streaming and live streaming content, as well as navigation, voice, and car control functions to achieve a one-stop travel solution.

Privatization: K-radio supports private deployment, where user information data, driving trajectories, and other private data are deployed to the factory server, fully ensuring service isolation and factory data isolation to ensure data security.

Multi mode: K-radio can achieve integrated deployment and on-demand integrated deployment in two ways. Integrated deployment is a one-stop solution that supports multiple resolutions for mainstream horizontal and vertical screens, with simple adaptation and easy implementation. On demand integrated deployment is the integration of K-radio SDK, which enables the integration of content operation capabilities based on the actual needs of the car factory.

Brand Radio Introduction

The brand radio station is based on the artificial intelligence and big data algorithms of Tingban, with Tingban's content as the core. It provides brand car owners with content they want to listen to, must listen to, and love to listen to through program streaming, allowing them to enjoy intimate in car entertainment and travel information services without changing channels.

Brand radio can help car companies retain users' ears with personalized content, provide convenience for users with practical information, connect every car owner with communication and on-site communication, interpret the brand with voice, make the brand sound emotional, and help car companies enhance their sense of belonging and loyalty. It is also one of the best marketing channels for car manufacturers.

The four major characteristics of branded radio stations:

Personalization: Brand radio stations, based on user preferences, user behavior, content tags, and other dimensions, combined with listening companions' artificial intelligence and big data algorithms, intelligently push content that car owners want to listen to, must listen to, and love to listen to according to their different needs in different scenarios, providing unique personalized content to car owners.

Community oriented: Brand radio stations create in car audio interactive communities for car companies. Through community interaction, they can help car companies build and improve services such as car clubs and regional car enthusiasts associations.

Branding: Car audio is something that car owners use and come into contact with every day. Taking this as a starting point, the brand radio station creates the most accessible "voice official WeChat" for car manufacturers. Through official channels, it communicates with car owners in real time during driving, conveying brand spirit and temperature, and accurately conveying car brand information to car owners, such as new car launches, purchase discounts, automotive finance, etc.

Practicality: Brand radio stations can provide instant communication services for car owners' travel and vehicles, real-time transmission of road condition information, life information, reminders for car owners' maintenance, and provide rescue for car owners. In addition, branded radio stations can also provide caring services such as birthday wishes.

Development history:

In July 2018, Koala FM was fully upgraded to a listening companion, releasing two products: K-radio and branded radio.

In July 2018, Kaola FM completed the A+round of financing led by Hanfu Capital.

Professional evaluation:

Li Bin, "Godfather of Travel": koala FM is the largest project of personal investment besides Weilai Auto, and Internet audio is a great opportunity. In the future, cars will become mobile living spaces, and when hands and minds are liberated, the most suitable experience in the car will still be listening.

Zhang Jianchun, Partner of No.1 Capital: Koala FM has strong capabilities in car product development and car audio content operation.

Jidou Technology CEO Wang Yifei: The world of audio content must be in the car, and the two products launched by Tingban are very correct in this direction.

Yu Jianyue, founder and CEO of Jianyue Car Review: Tingban's products, combined with cars, can change the entertainment and ecosystem of the entire connected car network.

Car Focus: Today, as major car companies are making efforts to connect with the internet, Tingban has released a product that provides a comprehensive in car audio solution for car companies.

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