Er Geng Video Platform

Second, it is a well-known domestic platform for original short video content, and is building a blueprint for future ecological development in the content field, forging ahead towards the goal of an excellent Internet content platform.

Ergeng was born in November 2014 and releases an original video every night during the "Ergeng" period. In April 2015, Hangzhou Ergeng Network Technology Co., Ltd. was officially registered and established. In three years, ErGeng has developed from a single content product line to an increasingly complete product matrix and urban content ecological layout. It has grown from a local company in Hangzhou to nearly ten branches across the country, and then to ErGeng Industrial Park. It has also developed from a single new media to a comprehensive ecosystem covering media, education, film, cultural and creative industries, and cloud platforms.

Among them, Ergeng Media has established a global, urbanized, and vertical product matrix in more than 30 cities nationwide and even overseas. It owns content brands such as Ergeng Video, Gengcheng, Mole Fashion, Taoyin Hall, 1001 Lifestyle, and Genghe Entertainment, which have been viewed by more than 30 billion people worldwide and have won more than 300 professional awards at home and abroad, such as Golden Rooster and Hundred Flowers, Golden Investment Award, etc., receiving high praise from users, industries, and professional institutions.

ErGeng Media insists on outputting high-quality content that is close to life and users, guided by mainstream values, and creating warm new integrated media content. So far, Ergeng Media has filmed over 4000 characters living across the country, carrying stories of various fates.

In 2018, Er Geng Media made efforts to build video based urban integrated media, starting from the new version of "Geng Hangzhou", and will gradually promote the process of urban integrated media in cities such as Shanghai, Chengdu, Beijing, and Guangzhou, providing users with local content and contributing to urban development.

Relying on excellent content production capabilities, a powerful "W+T+S+N+I" network wide communication matrix, and a comprehensive marketing service system, Ergeng Media provides commercial services such as native video customization, KOL live streaming, matrix communication, content marketing, enterprise media, comprehensive services, and media agency. In recent years, it has deeply cooperated with more than 500 well-known domestic and foreign brands such as Alibaba, General Motors, JD.com, L'Oreal, and Unilever.

As an important part of the group's strategy, ErGeng Education has been committed to building a "film and television creator ecosystem platform" since 2016, with ErGeng College and the Ten Thousand Creator Plan as the starting points. It integrates high-quality film and television creative talents from all walks of life and universities, establishes a large-scale and high-quality talent pool, work pool, and resource pool, empowers the transformation and upgrading of the government, enterprises, media, film and television institutions in the new era, and also accumulates energy for the innovative development of China's film and television industry. As of now, ErGeng Academy has trained and exported thousands of outstanding talents for ErGeng and even the entire industry. The student works have been viewed hundreds of millions of times, and online shared courses cover nearly 10000 students.

In the field of film and television, Er Geng's footsteps never stop. Since its establishment in 2017, Er Geng Film Industry has taken it as its responsibility to develop, invest in, and produce film and television dramas and documentary films, and has expanded its layout to include artist management, film and television technology, entertainment marketing, and other fields. The first original web series of Er Geng Film, "Under the Skin," officially started filming on January 1, 2018.

To meet the multidimensional needs of people's spiritual life, ErGeng Group has launched a new cultural and creative business, establishing an interactive cooperation network between content creators and promotion channels, and creating a humanistic education community through the integrated operation of books, courses, exhibitions, and research.

Technology driven content production. Ergeng spent 18 months building the Ergeng Cloud Production Platform, covering the entire process of video production, and began developing artificial intelligence technology based on automatic shooting and editing. In 2018, Ergeng Cloud created a one-stop video content technology solution covering video production, operation, service, marketing, and vertical industries, providing a strong backing for Ergeng's overall business ecosystem layout and strong technical support for the transformation and development of the film and television creation field.

Er Geng uses short video links for public welfare, shooting a large number of public welfare themed short films every year. He has produced and broadcasted popular public welfare short films such as "Children on the Ladder" and "Happy Children in the Car Washing Shop", shooting nearly 400 public welfare short films, winning more than 100 awards at home and abroad, with a total viewing volume of over 2.5 billion times, and being reposted by central media more than 100 times. This has sparked large-scale discussions in society and promoted the active attention and participation of the government, social institutions, and the public in public welfare. Three major characteristics have been formed: diversified content innovation, matrix based traffic impact, and large-scale relay of love.

At the same time, Ergeng has continuously launched various public welfare initiatives, such as "24-hour public welfare action of whole network traffic", launched three public welfare story collection activities of "you have a public welfare story I will shoot" with Tencent Public Welfare, launched the "Dolphin Public Welfare" project with Anhui Satellite TV, and in 2018 Ergeng Public Welfare jointly launched the "Nth Party Public Welfare Communication Alliance" for public welfare with China Foundation for Poverty Alleviation, China Greening Foundation, China Population Welfare Foundation, Nandu Public Welfare Foundation, One Foundation, Shenzhen International Public Welfare Institute, Chinese philanthropists, Public Welfare Times, and WeChat Public Welfare; At the same time as launching the "Warmth Power" column, we gradually realized the project-based nature of public welfare actions, such as "Benefit Up", "We Care About Our Homes with Creativity", "Public Welfare Stories Under the Camera", "I am a Little Director's Home" and a series of public welfare actions, achieving the industry innovation of presenting a three-dimensional ecological development of public welfare.

So far, ErGeng Public Welfare has cooperated with dozens of public welfare organizations such as China Foundation for Poverty Alleviation, World Health Organization, World Wildlife Fund WWF, and Shanghai Charity Foundation. The filming topics involve multiple public welfare areas such as rural education, disease relief, cultural protection, animal protection, targeted poverty alleviation, care for vulnerable groups, and celebrity public welfare.