Scenario Lab

Scenario Lab is a Taiwan based concept design team established by ITRI to participate in the concept development of future products such as high-quality TV, PDA, digital camera, etc., in order to lead Taiwan's science and technology enterprises and research institutions, develop innovation and enhance enterprise competitiveness.

From 1992 to 1997, Yu Dezhang, the founder of applied script laboratory, and Lin Wenqi and others jointly established the future product development method: from lifestyle survey and user research to script guided innovation, interactive design, use evaluation, situation planning, etc., to make future products closer to real life.

In July 2004, Lin Wenqi and Yu Dezhang founded the applied script laboratory in the Hsinchu Science Park and began to apply the script method to provide innovation guidance services for large scientific and technological enterprises and research institutions. Enterprises in the 21st century are equipped with advanced knowledge, talents and technology, but they are also facing unprecedented pressure of "innovation". In response to this challenge, the script lab is used to assist customers to cut in from the aspects of demand and phenomenon. With scenario narrative guidance, it combines the two key factors of human centered and context based to connect enterprise knowledge, carry out effective innovation and enhance core value.

The application script lab uses serious and lively scenario based narration

Participatory process, through user research, situational strategy concept planning, innovative object design, integrates external context, users, and enterprise team knowledge and ability to lead scientific and technological innovation activities to a higher level of humanistic innovation.