Discovering a lighter world - Light Single

In July 2014, Ah Chan co founded a company with Jason2be, Dofy, and LEMOND that included their names. With the investment of an excellent VC angel in China, they established a light order. The purpose of establishing a lightweight platform is to promote structured content, make writing more concise, and make fragmented reading more efficient. Unfortunately, after a period of operation, Light Order did not gain more favor from investors due to funding issues, and the team had to disband. However, Lightorder will remain operational and exist in an "open" manner, with some volunteers who are interested in Lightorder continuing to maintain the website.

In 2014, we established a light order with these three questions in mind.

*Question one

The Internet makes people irritable. They no longer have the patience to read long articles. Think about whether you can focus on more than 5 minutes in a plain text browsing window without typesetting. So someone suggested that articles must have "scannability" in order to better attract readers. Good layout can bring better reading enjoyment to readers and indirectly expand the scope of article dissemination.

The popularity of mobile Internet gives people a reason to focus - the screen is so small, can you always read a complete article? Wrong. In a narrow screen, although your reading will not be interrupted by other elements of the window, everyone's phone has various applications installed, and your reading will be interrupted by the push notifications and pop ups of these applications.

In the era of mobile Internet, as content makers, we have to think about whether we should let readers stay to read, or let them read faster?

*Question 2

Have you ever written an article on Wikipedia? 99% of people may answer: no.

Have you shared your experience on vertical forums such as Weifeng.com? Perhaps 20% of people would answer: I have had it before.

Have you ever written a blog to share your favorite music or movies? Perhaps 80% of people would answer: I have had it before.

With the emergence of the Internet, people have more channels to acquire knowledge, and the speed of acquisition is also calculated at the speed of light. After acquiring a lot of knowledge, some people will put it in browser favorites and do nothing; Some people will reorganize and share as blogs; Some people will rigorously write it into knowledge bases such as Wikipedia.

People are using their redundant time to share knowledge. In many cases, they are just sharing for the sake of sharing without asking for return. The so-called "no return" is actually that they get the knowledge shared by others. Knowledge is quickly gathered on the Internet in a crowdsourcing way. In Mr. Mao Xianghui's summary, this is called 'shareism'.

Since so many people are willing to share, why are there still so few articles on Wikipedia (Chinese)? Let's temporarily ignore the reason for the firewall. One important reason is that Wikipedia's editor is too difficult to use, and almost all encyclopedia websites are like this.

So, how can we make it easier for people to share?

*Question Three

Every day, office workers are busy. The emergence of the Internet and the popularity of mobile Internet do not save them much time. It seems that they cannot squeeze out too much time left. For struggling youth in Beijing, Shanghai and Guangzhou, the remaining time that may be instinctively used is the morning when they queue up to squeeze subway.

Combining question two, does this mean that busy office workers no longer have the opportunity to share knowledge?

*Unlock the doubts

After conducting research and thinking, we believe that good content should not only be good in itself, but also have the attribute of allowing people to quickly read it. We believe that the list is a form more suitable for reading and spreading on the mobile Internet.

As a form of content carrier, a list can carry rankings, experiences, viewpoints, and to-do lists. Its possibilities have not become narrow due to its simple form.

At the same time, as a form of content presentation, it fully complies with the principle of "scannability", described in one sentence on one line, providing a satisfying reading experience.

To make it easier for people to share, a simple way is needed, so simple that it's like creating a to-do list, so simple that it's like your shopping list. Light orders are built in this way.

The simplicity of lightweight design is not only reflected in product functionality, but also in the concept. As a friend summed it up to us, "the world is made up of sunshine, water, air and lists." Lists are not only a form of expression, but also represent a change in the way of thinking, a more mobile Internet way of thinking.

When this way of thinking changes, you won't think that sharing knowledge still requires sitting in front of a computer coding thousands of words, just opening a light ticket, spending 5 minutes, and easily sharing your knowledge with the world.

We believe that in 99% of cases, structured content will help you save time; Other people's rankings will bring more joy to your life; Simple and scannable text will bring you a light reading pleasure, thereby enhancing your absorption of knowledge.

The mission of Qingdan is to help you discover a lighter world.