Panda themed new media cluster - IPanda

iPanda Panda Channel creates a highly attractive panda-themed new media cluster for netizens around the world. Through pandas, we spread the concepts of peace and friendship to the world and enhance the country's image. The iPanda Panda Channel conducts 24-hour live and on-demand video broadcasts on giant panda breeding, daily life, etc., and conducts all-media dissemination in Chinese and English through social media, mobile terminals, etc.

iPanda Panda Channel was officially launched on August 6, 2013. It is an all-media platform built with innovative ideas and efforts by CCTV Network, a new media organization of CCTV, with the national treasure giant panda as the main carrier. iPanda Panda Channel is launched daily through Chinese and English websites, APP clients (Panda Channel), Weibo official accounts (iPanda Panda Channel), WeChat public accounts (iPanda Panda Channel), Facebook Chinese and English accounts (iPanda), and Youtube Chinese and English accounts. (iPanda, Panda Channel iPanda, iPanda Live), Twitter account (iPanda), and Instagram account (iPandaChannel) live broadcast the daily life of giant pandas living in the China Giant Panda Conservation and Research Center and Chengdu Giant Panda Breeding Research Base to global netizens 24 hours a day. , and also launched a series of exciting video columns with giant pandas as the theme. In addition, iPanda Panda Channel conducts mobile live broadcasts of key and hot events such as the release of giant pandas into the wild, breeding and mating, and the appearance of newborn giant panda babies from time to time, popularizing knowledge about the protection of giant pandas and other rare species to the public, and showing the public how to protect giant pandas and other rare species in recent years. Come to China’s achievements in biodiversity protection and ecological environment protection.

In February 2017, a video on the iPanda panda channel of "a giant panda baby hugging the keeper's thigh" went viral on the Internet and was reprinted by more than 50 domestic and foreign heavyweight media or websites, including People's Daily, CCTV, CNN, and the BBC. , with more than 1 billion views, was called "Magical Chinese Video" by overseas media. In July 2017, Chinese President Xi Jinping paid a state visit to Germany and attended the opening ceremony of the Giant Panda Pavilion at Berlin Zoo. Overseas media highly praised China’s “panda diplomacy”. "Panda fever" continues to heat up overseas. The iPanda Panda Channel conveys the happiness and friendship from China to the world through its own platform. Through the "Chinese soft power" of giant pandas, it spreads to the world that China loves peace and is willing to cooperate with all countries in the world. The concept promotes China's "Panda Diplomacy" and the promotion and promotion of China's national image overseas.