A lifestyle platform for young people, find the life you want - Xiaohongshu

Xiaohongshu is a lifestyle platform and consumer decision-making portal for young people, founded by Mao Wenchao and Qu Fang in Shanghai in 2013, dedicated to making a good life accessible worldwide. On Xiaohongshu, users mark their daily life details through short videos, graphics, and other forms. As of March 2019, the number of users on Xiaohongshu has exceeded 220 million and continues to grow rapidly, with 70% of users being born in the 1990s.

1. Community

The Xiaohongshu community generates over 3 billion daily note exposures, covering various lifestyle areas such as fashion, personal care, makeup, food, travel, entertainment, reading, fitness, and maternal and child care.

2. Welfare Society

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3. Brand number

Supporting multi-dimensional autonomous blocking and a super large review team to safeguard advertising quality

4. Xiaohongshu Home

Supporting multi-dimensional autonomous blocking and a super large review team to safeguard advertising quality