For a Better Life - Ideal Life Laboratory

Ideal Life Laboratory is a media that focuses on creative design and lifestyle consumption. We are committed to: focusing on the driving forces behind the development of quality living from an international perspective; Truly connect brands, designers, and the general public.

Ideal Life Laboratory was established in October 2009 and is one of the earliest and most active lifestyle new media in China. By reporting on global consumer market trends and various latest gameplay strategies, we aim to gain insights into consumer trends and lifestyle changes, and strive to connect the public with brands, products/services, and designers, promoting a "more ideal" lifestyle.

We focus on serving workers, entrepreneurs, and creators aged 20-35, living in first tier and new first tier cities. Our core readership is willing to try various new products and services, pursue independent thinking, fresh and high-quality experiences, enjoy reading and sharing, and have their own style and brand choices.