Sina Weibo Open Platform

Weibo Open Platform is an open platform based on Weibo's massive user base and powerful dissemination capabilities, integrating third-party partner services to provide users with rich applications and comprehensive services. Integrating your services into the Weibo platform can help promote products, increase website/app traffic, expand new users, and generate revenue.

Core capabilities of the platform

• Massive user resources

The number of Weibo users has reached 556 million (as of the end of March 2013), with an active user base of up to 50 million. Connect to Weibo to achieve rapid user return and expansion.

• Rich interface resources

More than 200 data interfaces, including Weibo content, comments, users, relationships, topics, and other information, with an average daily API call volume of over 33 billion times. Unrestricted language and platform access, free of charge.

Multiple SDKs, including software development toolkits for popular languages such as C++, PHP, JAVA, Action Script, Python, JS, iOS, Android, WP7, etc.

Posting Weibo, reading Weibo and other functional instance codes can help you quickly master API calling methods and lower the development threshold.

• Comprehensive service support

In order to more effectively expose applications, the Weibo open platform provides rich promotion channels:

Application card: Display the summary information of the application in the form of a business card combining graphics and text, making it convenient for users to quickly authorize and use the application;

Message channel: a channel for users to effectively receive messages, including application notifications, application behavior dynamics, private messages, etc;

Page recommendation position: Set display positions for application exposure on Weibo homepage and application channel page, including popular recommendations, latest applications, etc;

Operation activities: activities operated to promote applications, including festival themed promotions, application point mall activities, etc.

Venture capital developer fund with a total amount of up to 200 million RMB, helping you achieve your entrepreneurial dreams.

• Infinite potential

The daily active users of the Weibo open platform application channel are rapidly increasing, with wireless application daily active users increasing by over 200% in the first half of 2013.

The number of developers also increased by nearly 75% during the same period.

The number of users on Weibo's mobile platform has grown rapidly, with over 73% of users logging into Weibo from their mobile devices.

By accessing the Weibo open platform, wireless applications will achieve better development.

As its influence continues to rise, Weibo will gradually become the largest social and lifestyle platform in China, providing unlimited business opportunities for you.

Three access methods

• Mobile SDK

The Weibo open platform provides a convenient collaboration model for mobile applications, meeting the needs of diverse mobile terminal users to quickly log in and share information anytime and anywhere, and helping to achieve social access to various types of terminals such as mobile apps, health devices, smart homes, and in car devices.

• Sharing and Weibo account login

The Weibo open platform has opened multiple interfaces including authorization, user, and sharing. With Oauth2.0 user authorization, it can be used in any development environment, meeting the product needs of various developers for social account login, sharing, and more.

• Web page access

The Weibo open platform encapsulates Weibo login buttons, follow buttons, share buttons, and other components that can be directly deployed on any website, reducing the registration threshold for new users for developers while achieving zero cost introduction of social relationships and rapid dissemination of high-quality content.