Yixin Open Platform

On August 19, 2013, China Telecom and NetEase announced the establishment of Zhejiang Yixin Technology Co., Ltd. as a joint venture and released the new generation of mobile social product "Yixin". In August 2019, Yixin held a 7.0 version press conference in Hangzhou, where the CEO announced that Yixin would officially transform into a content social software that combines "global social+big platform". The product is committed to providing an open platform for young people carrying heavy loads to express themselves and communicate their views. Enable users to truly achieve the goal of "viewing high-quality content and meeting gentlemen's friends" on Yixin.

Yixin is a content social app that is based on chat functions and focuses on topic community sections and selected information content.

Core functions

• Chat

Yixin supports sending text, voice, video, pictures, emojis, location, red envelopes, business cards, etc. This includes functions such as task red envelopes (distributing task red envelopes, the other party needs to complete a specified task to receive the red envelope), instant burning after reading (sending content that automatically disappears once viewed), music sharing (sending music directly to friends from NetEase Cloud Music Library), and bookmarking (adding chat content, files, etc. to personal favorites).

• Speak up

A content interactive platform composed of interest topics created by users themselves. Bar owners have the right to delete posts that do not match the theme of this bar, and have the right to blacklist users who do not align with the values of this bar. After the launch of the Speak Bar section, the topic direction has included 16 major categories such as travel photography, critical thinking and insights, foodie cuisine, literature and music, film and television variety shows, personal education, anime and games, sports, and knowledge exchange.

• News

Absorb 10 news channels including news, finance, technology, sports, entertainment, automotive, gaming, tourism, education, and fashion, and screen multiple NetEase accounts such as Big Country and Small People, Viewers, NetEase Sound Library, Wide Angle Mirror, Science Master, NetEase Research Bureau to expand content.

Other functions

• Star Coin Mall

Star Coin is an internal point system of the product, which allows users to participate in lottery and exchange activities within the Star Coin Mall.

• Yixin Wallet

Support payment function, embedded with Netease Yanxuan and Netease Laiqian.

• Novel

Embedded NetEase Cloud Reading, supporting users to read directly for free.

• To Do Tasks

Support users to send and receive tasks to each other, and remind users of the tasks they need to complete in the near future.

• Friend circle

Post your thoughts and feelings on your personal homepage, supporting text, images, and links.

• Public platform

Both individual and official users can apply to open a content open platform, where users can independently edit and publish content, and customize push notifications to users who follow the public platform.