Beijing Institute of Graphic Communication

Beijing Institute of Graphic Communication takes "inheriting and promoting printing civilization, innovating and developing publishing culture" as its mission, and has pioneered higher education in publishing and printing in China. The school is affiliated to Beijing and is jointly established by the Beijing Municipal People's Government and the State Administration of Press and Publication. Its predecessor was the Cultural College established by the Ministry of Culture of the People's Republic of China in 1958; in 1961, the Cultural College was closed and its Printing Technology Department was merged into the Central Academy of Arts and Crafts; in 1978, with the approval of the State Council, the Beijing Institute of Graphic Communication was established on the basis of the Printing Technology Department of the Central Academy of Arts and Crafts, and was managed by the former State Publishing Administration; in 2000, the school was transferred to Beijing. After more than 60 years of construction and development, the school has now become a full-time high-level characteristic college with obvious advantages and characteristics in the three fields of printing and packaging, publishing and communication, and design and art, with coordinated development of engineering, literature, art, and management. It is the only full-time high-level characteristic college in China that specializes in cultivating talents for the entire industry chain of publishing and media, and is known as a famous school in the industry.

The school adheres to the principle of cultivating people with morality, takes "keeping the truth and creating new things, being determined and quick in action" as its school motto, and continues to provide North India solutions for the cultivation of national media technology, media culture, media art, and media management talents. There are nearly 10,000 full-time undergraduates, postgraduates, international students, and continuing education students. There are 7 national first-class undergraduate professional construction sites, namely editing and publishing, printing engineering, visual communication design, digital media art, digital publishing, mechanical engineering, and animation, 2 national characteristic professional construction sites, 2 first-class undergraduate majors in Beijing universities, 6 first-class professional construction sites at the Beijing municipal level, and 4 characteristic professional construction sites in Beijing. There are currently 11 teaching institutions and 27 undergraduate majors enrolled. The school insists on improving its core competitiveness through the construction of characteristic disciplines. It currently has 12 first-level discipline master's degree authorization points and 7 professional degree authorization points. Among them, design and journalism and communication are high-end disciplines in Beijing universities. The school has a postdoctoral research workstation and is qualified to independently recruit and train postdoctoral fellows. In 2018, the school was approved as a new doctoral degree granting project construction unit in Beijing.

The school insists on taking root in the industry and strives to create an important platform for education and research in the field of publishing and printing. It is a national high-level talent training base for publishing and printing, a national collaborative innovation base for the green printing and packaging industry, and a talent training base for the cultural and creative industries in Beijing; it has a national experimental teaching demonstration center and a national off-campus practical education base for college students; it is the initiator and chairman unit and vice chairman unit of organizations such as the China Printing Technology Association, the China Printing Higher Education Alliance, the National Digital Publishing Professional Education Alliance, and the National Printing Electronics Industry Technology Innovation Alliance. The national museum China Printing Museum and the China Version Library (Publishing Data Center of the Central Propaganda Department) are located on campus.

The school insists on strengthening the school with talents and continuously improving the level of faculty team building. It has a team of industry leaders represented by a large number of national and Beijing news and publishing industry leaders, winners of the China Publishing Government Award, the Bisheng Printing Outstanding Achievement Award, and Beijing High-tech Innovation Plan leaders, as well as a team of specially-appointed part-time professors composed of more than 100 high-end industry talents. In addition, it also has a group of experts with special allowances from the State Council, high-level talents in the Beijing Talent Strengthening School Plan, Great Wall Scholars, National Outstanding Teachers, Beijing Outstanding Teachers, Beijing Science and Technology Stars, Young Top Talents and other high-level talents and outstanding teaching talents.

The school insists on innovation-driven and strives to promote scientific research. It has 11 provincial and ministerial key laboratories and research bases at or above the provincial and ministerial levels. It has achieved a series of results in the research and development of printing and packaging materials and equipment technology, the application of new technologies in publishing and printing media, and industry development consulting. It has a number of independent intellectual property rights in printing inks, environmental protection and intelligent packaging materials and technologies, and has promoted their application. It continues to publish industry development reports such as the "China Printing Industry Development Report" and the "Yangtze River Delta Regional Printing Industry Integrated Development and Upgrading Guide", and formulates the first international standard in the printing field led by my country, as well as a series of national standards and industry standards such as the application of new technologies for book distribution, leading the transformation and upgrading of the publishing and printing industry.

The school adheres to the awareness of being the best and is committed to serving the industry and Beijing's development. Focusing on the school-running characteristics of "creative design, integration of art and engineering", it has formed a "one institute and three parks" dual innovation development model based on the scientific research achievement transformation platform of Beijing Green Printing and Packaging Industry Technology Research Institute, with the mutual support and integrated development of the university science and technology park, cultural and creative industry park and college student innovation and entrepreneurship park, forming the "Beijing Printing Science and Technology Innovation" and "Beijing Printing Cultural Innovation" double highlights, and building an integrated industry complex of production, education, research and application. Focusing on national large-scale events, the development of national strategic emerging industries, the construction of Beijing's "four centers" and the transformation, upgrading and integrated development of the publishing and printing industry, a series of scientific and technological research, creative design and consulting decision-making research have been carried out, and a number of high-level cultural and creative works serving major national events have been created, and a number of research results that highlight the characteristics of serving the industry and the capital have been obtained, such as the "Beijing Publications Printing Guarantee Capital Core Function Construction Upgrade Guide".

The school adheres to open education and vigorously strengthens foreign exchanges and cooperation. It has established inter-school cooperation and exchange relations with more than 50 universities and research institutions in more than 30 countries and regions such as the United States and Russia, and there is close communication between teachers and students between schools. In recent years, the school has actively carried out education for international students, recruiting more than 300 international students each year, providing talent support for my country's printing and packaging enterprises to move towards the regions and countries along the "Belt and Road". In 2017, the school was selected as the first batch of "Belt and Road" national talent training bases in Beijing and became the secretariat unit of the base.

Looking to the future, the school will always bear in mind the national mission and industry responsibility given at the beginning of the school, grasp the fundamental of "adhering to moral education, improving the quality of talent training and the ability to cultivate high-quality talents", adhere to the development of the capital and the publishing and media industry, highlight the discipline characteristics of serving the entire industry chain of publishing and media as the main line, the combination of engineering and liberal arts, art and technology, theory and practice, and the cultural characteristics of inheriting and promoting printing civilization and innovatively developing publishing culture, deepen the four major strategies of "characteristic development, open schooling, collaborative innovation and green development", and implement the five projects of "education innovation, talent-strengthening school, scientific and technological innovation ability improvement, cultural inheritance innovation and party building to strengthen the foundation". We will stick to our original aspiration of educating people, bravely shoulder the mission of strengthening the country, carry forward the past, forge ahead into the future, pioneer and innovate, and work tirelessly to build a distinctive and high-level publishing and media university in accordance with the “three-step” strategy established at the school’s third party congress.