Chiara Farani Italian fashion blogger

「Chiara Ferragni」 Chiara Ferragni, a fashion blogger from Milan, Italy, started a blog in 2009 to share her dressing tips, matching skills and show off her various looks. Her blog soon became popular with many people, with 90,000 page views per day in two years, and she also gained the attention of many media and fashion brands. Chiara prefers to use sweet colors and tough accessories to create a soft and tough mix effect, which brings out some coolness in the lightness. Unlike the cold and sexy Italian women, Chiara, who looks sweet, prefers soft and sweet candy colors, and uses tough items to match them, creating a unique sweet style with a slightly cool feel.

Chiara Ferragni founded her own eponymous shoe brand in 2013. In 2016, sales reached 20 million euros, and she was selected as one of the "Forbes 30 Under 30" (Forbes Business Leaders Under 30 List) and was included in the MBA teaching case of Harvard Business School, which deeply revealed how she turned fashion blogging into a successful business.

Although she does not know how to draw and design, Chiara Ferragni, as the brand's shoe creative director, relies on her fashion acumen and perception. Together with the young and energetic design team, she brings a modern and fashionable atmosphere to the products of each season.

Chiara's iconic big eyes became the brand's logo, and the image of a sweet blogger was the inspiration for the brand's design. The shiny items are either playful or a little cool, allowing you to bring your own flash, becoming a must-have item for fashion trendsetters and even many female stars.

Shanghai Rizhi Trading Co., Ltd. is engaged in luxury goods agency, including Bvlgari, Chiara Ferragni, etc. It has a good reputation and outstanding achievements in the industry. At present, the company's business is spread all over the country, and will soon develop into the Greater China region including Hong Kong, Macau and Taiwan.