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Open Source Website Analytics Software

Open Source Website Analytics Software
Centcount Analytics is an open-source web analytics software. Developed by using PHP + MySQL + Redis, Can be easily deployed on your own server, 100% data ownership.

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Data driven Internet marketing and operation | Digital transformation of marketing

Data driven Internet marketing and operation expertise blog, Song Xing's personal blog with 12 years of history. Use data to make more effective Internet marketing and more efficient Internet operation! Song Xing is the founder of "Dispute Analysis Consulting", a leading Internet data consulting organization in China, and the author of Data Empowerment. Song Xing is a senior practitioner and industry opinion leader in digital Internet marketing and operation, the full text author of Song Xing's digital view blog (formerly "website analysis in China"), and a member of UNSW Marketing Analytics Advisory Board. Specially appointed consultant of Lion Media Group, consultant and diamond lecturer of Baidu Group, consultant of Tencent Star River Plan, consultant of Google mLab, specially appointed professor of Beihang University, former general manager of Data, Technology and Innovation Division of Lion Media Group, and former chief business consulting consultant of Adobe Omniture Business Unit in Greater China. Mr. Song Xing is also the founder of public welfare organizations: Internet Data Officer (iCDO) and WAW industry salon. Song Xing is a well-known expert in Internet operation data analysis and optimization in China, and also a recognized master of digital marketing optimization. As the earliest website analysis and optimization practitioner and promoter in China, he has served nearly 100 enterprises committed to making breakthroughs in the field of Internet business, and has written more than 200 popular articles in the industry during more than 13 years of Internet data analysis. His personal blog "Website Analysis in China" (now renamed "Internet Analysis in China") is one of the websites that must be seen by Internet practitioners, and the only professional blog in the industry written by one person. This blog has gained nearly 3 million readers over its 11 year history. At the same time, he also founded the most famous salon in the field of Internet data analysis with a history of more than 8 years: WAW (Web Analytics Wednesday), which is still a dry goods event for industry practitioners every month until today. In addition, Song Xing's open course "Data Driven Internet Marketing and Operation Classroom" has been held in Beijing, Shanghai, Shenzhen, Guangzhou and Taipei for 17 times in the four years from May 2016 to July 2020, with an average of more than 120 people. Song Xing has experience working for top companies in multiple industries. Formerly served as the General Manager of Data and Technology Innovation Department at Publicis Media Group, General Manager of Business Consulting for Baidu Advertisers, and Chief Business Consultant for Adobe Omniture (now renamed Adobe Marketing Cloud) Business Unit in Greater China. He has worked in China, Australia and the United States, providing customers with business consulting and Internet operation analysis and optimization services for Omniture products (now Adobe Analytics). Prior to joining Adobe, Song Xing was appointed as the M&A Head for Monitoring and Analytics at Omnicom Media Group, and previously served as the Senior Analytics Manager at OMD Beijing under Omnicom Media Group. Before working at Omnicom Group, Song Xing worked as a team leader and analysis consultant at MRM Worldwide Beijing, a subsidiary of IPG Group. The clients that Song Xing has served include the world's leading companies, such as Audi, VISA, ABI, BMW, Taiwan Eastern Group, Mars, EF Education, Mead Johnson, Huawei, Perfect World, IBM, Intel, HP, RB, Lenovo, AirChina, SGI, AMP Capital, Qantas, Sohu Video, OPPO, etc. (in chronological order). Song Xing has also shared over a hundred sessions for industry enterprises, schools, and media. For example: On March 9, 2022, conducted a training session on "CDP and Consumer Back Link Operations" for China Resources Sanjiu; On November 19th and December 7th, 2021, conducted training on "Marketing Digital Transformation Strategies and Practices" for Shiseido; On November 8, 2021, at the CIIE, we shared the trend of digital marketing under the tide of data compliance; On October 19, 2021, conducted a training on "CDP's Omnichannel Digital Marketing Operation System" for the Telecommunications Research Institute; On October 11, 2021, conducted a training session on the concept, value, and application of CDP for Midea; On October 13, 2021, a training session was conducted for Ferrero on the key points, pain points, and countermeasures of enterprise data asset construction and application under the new data regulations; On September 10, 2021, conducted a training session on "Conversion Optimization Methods and Practices for Mini Programs" for L'Oreal; On July 7, 2021, conducted a training session on "Forms, Strategies, and Common Issues of Digital Transformation in Enterprise Marketing" for Beiersdorf; On June 25, 2021, conducted a training session on "data-driven full chain marketing and deep consumer operations" for Yinglian Food; On April 18, 2021, conducted a training session on "Data Driven Marketing Digital Transformation" for CTR; On March 23, 2021, conducted a training on "Cross ecological Data Strategy and Operation Strategy of Mengniu Dairy Products" for Mengniu; On March 18, 2021, we conducted a training on "Digital Marketing - Starting from the Frontier" for Midea; On October 22, 2020, conducted a training session on "Key Strategies for Marketing Digital Transformation and Brand Private Domain Operations" for Mengniu; On September 9, 2020, conducted a training on "Marketing Digital Transformation and Data Driven Marketing" for Carlsberg; From September 2nd to 3rd, 2020, conducted a training session on "Data Driven Full Link Marketing and Consumer Operations" for Ferrero; On August 13, 2020, conducted a training session on the "Digital Transformation of Automotive Marketing" for Dongfeng Nissan; On June 17, 2020, conducted a training session on "Private Domain Traffic and Deep Consumer Operations" for Procter&Gamble; On January 14, 2019, shared the "New Trends in Digital Marketing in China" for Oracle China; On November 28, 2018, gave a special presentation on "The Transformation of New and Old Digital Marketing" at the Fotile Digital Marketing Summit held by the Fotile Marketing Department; On November 7, 2018, we conducted on-site training on "data driven Internet marketing and optimization" for Baidu feed flow's national colleagues; On October 17, 2018, at the Second Hand Marketing Science Conference, delivered a keynote speech titled "Ten Years and a Moment, the Hidden Surge and Joy of Data"; On September 18, 2018, at the WAWX Data Summit, delivered a keynote speech titled "The Next Decade of Data"; On August 25, 2018, gave a public lecture on "Data Driven New Media Marketing" for the students of the New Ranking Mid Year University course; On July 12, 2018, we shared the topic of "Data Driven Internet Marketing" for the market and channel departments of Yaduo Hotel Group; On July 4, 2018, he attended the Mexpo Conference and made a keynote speech on "Internet marketing decisions for data change" in the main venue; On June 22, 2018, gave a special presentation on "Data Driven Intelligent Marketing" for the management team of WPP Greater China; On April 17, 2018, we made a workshop on data driven Internet marketing and operation for HNA's financial market team; On March 26, 2018, a special training session was held for the senior management team of Youlan Software, a listed financial technology company, on data-driven marketing and operations; On March 23, 2018, a special training on Internet data analysis and application was held for employees in China in Udacity; On March 14, 2018, a special training session on data-driven marketing and operations was held at JD Finance; On January 23, 2018, attended the Tencent Social Advertising Media Conference and delivered a keynote speech on the value of Tencent social advertising; On January 11, 2018, at Procter&Gamble, I gave a presentation on "Data and Data Based Marketing Automation" to all marketing department employees and was awarded the title of "Honorary Mentor of the First Procter&Gamble Digital Marketing Academy"; On December 19, 2017, we provided training on analysis and optimization of Internet marketing for all employees of Baidu Group's Business Operation Department; On December 14, 2017, the keynote speech of "Decoding the Internet Marketing Promotion of Financial Industry" was given at Tencent Financial Summit; On December 7, 2017, gave a speech at the GDMS Data Sub venue; On October 18, 2017, a keynote speech was given at the Shence Data Summit; On September 29, 2017, a full day password training and sharing for all NetEase employees on Internet marketing promotion; On September 15, 2017, I conducted an opening training session at Tencent Star River Marketing Academy's opening class; On August 31, 2017, delivered a keynote speech at the Second Hand Academy of Sciences conference; On August 17, 2017, shared the secret behind the optimization of Internet marketing transformation for Nestle China; On June 21, 2017, at the invitation of the Access China Summit in Australia, delivered the opening keynote speech: A deep dive into Chinese digital marketing performance; On May 11, 2017, at the invitation of Alibaba Big Data Center, we shared "Internet data marketing, operation and product optimization"; On March 6, 2017, at the invitation of Air China, I shared the architecture and best implementation methods of DMP; On March 1, 2017, at the invitation of Google, I shared "Why Digital Analytics Matters" with Google Analytics and DoubleClick advertising departments in Greater China; On February 15, 2017, at the invitation of CCTV, we shared the "data-driven practice of Internet operation" for CCTV employees; On February 14, 2017, we shared "how to analyze and optimize Internet marketing through data" for Yirendai; On February 14, 2017 (the same day), "Interpreting the Current Situation and Development Trends of Programmatic Advertising from the Buyer's Perspective" was shared for Alibaba's advertising department; On January 15, 2017, I was invited to give a keynote speech on "New Media Marketing and Data Driven Power" at Peking University's Centennial Lecture Hall; On November 30, 2016, at the invitation of Audi China, it enjoyed "data and big data driven Internet marketing" for its market part; On September 29, 2016, at the invitation of Baidu Business Ecology Department, we shared "decisive data - analysis and optimization of Internet marketing"; On September 14, 2016, at the invitation of JD.com, I shared "Data Analysis and Optimization on Mobile"; On July 29, 2016, at the invitation of the "Big Data Celebrity Lecture Hall" program of CCTV Finance Channel, a TV lecture on "Magic Internet Advertising Created by Big Data" was recorded; ………… And exchanges and sharing at universities such as Peking University, Beihang University, Communication University of China, and University of International Business and Economics. The "Website Analysis in China" blog, founded by Song Xing and as the sole author, has been recommended as one of the 15 global website analysis blogs worth reading in the classic book "Web Analytics 2.0" by industry guru Avinash Kaushik.

Reading: 77 2024-11-10

Lucky Orange | Online real-time website analysis tool

LuckyOrange is an online website real-time analysis tool that can help users gain in-depth insights into website visitor behavior and improve user experience and conversion rates. The main features of LuckyOrange are as follows: Real-time analysis: LuckyOrange can track and analyze website visitor behavior in real time, including page views, clicks, dwell time, etc., so that users can understand visitor needs and interests in a timely manner. Multi-dimensional data: LuckyOrange provides data in multiple dimensions, including visits, conversion rates, user behavior paths, etc., to help users fully understand the operation status of the website. Custom reports: Users can customize the content and format of reports according to their needs, so that they can view and analyze data at any time. Real-time monitoring: LuckyOrange provides real-time monitoring functions, allowing users to discover and solve website problems in a timely manner, improve user experience and conversion rate. Integration: LuckyOrange can be integrated with other tools, such as Google Analytics, AdWords, etc., so that users can manage multiple tools on one platform. In general, LuckyOrange is a powerful and real-time online website real-time analysis tool that can help users better understand the website's visitor behavior and improve the website's operation results. If you need an efficient and practical website analysis tool, then LuckyOrange is a choice worth trying.

Reading: 19 2024-10-13

The Secret Weapon for Boosting Conversion Rates: Contentsquare’s Data Analysis

In the digital age, understanding user behavior is key to enhancing website performance and user experience. Contentsquare is a leading user experience analytics platform dedicated to helping businesses gain deep insights into user interactions on their websites. With powerful data analysis tools, Contentsquare tracks user clicks, scrolls, and browsing paths, revealing the real needs and pain points of users on the site. The ClickTale feature of Contentsquare offers robust heatmap analysis and session replay capabilities, allowing businesses to visually see how users interact with their websites. This data not only helps companies optimize website design but also enhances conversion rates and reduces bounce rates. By analyzing user behavior, Contentsquare enables businesses to develop more effective marketing strategies and improve customer satisfaction. Additionally, Contentsquare provides rich reports and insights that help businesses monitor website performance in real-time, quickly identify issues, and make adjustments. Whether in e-commerce, media, or service industries, Contentsquare offers tailored solutions that help businesses stand out in a competitive market. In summary, Contentsquare is an essential partner for businesses looking to enhance user experience and optimize website performance. Through in-depth user behavior analysis, companies can better understand customer needs, formulate more effective business strategies, and ultimately achieve growth.

Reading: 16 2024-08-04

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