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BASF Greater China Region

BASF Greater China Region

The connection between BASF and the Greater China market can be traced back to 1885, and since then BASF has been a loyal partner in China. As an important foreign-invested enterprise in China's chemical industry, BASF's main production bases are located in Shanghai, Nanjing, and Chongqing, and the Shanghai Innovation Park is a global and Asia Pacific research and development hub. In 2022, BASF's sales to customers in Greater China amounted to approximately 11.6 billion euros, with 11411 employees as of the end of the year. Currently, Greater China is BASF's second-largest market globally, second only to the United States. Currently, BASF has 26 major wholly-owned subsidiaries, 10 major joint ventures, and 23 sales offices in Greater China. BASF's business in Greater China includes petrochemicals, intermediates, specialty materials, monomers, dispersions and resins, specialty chemicals, catalysts, coatings, care chemicals, nutrition and health, and agricultural solutions. The above-mentioned chemical products are used in almost all fields of daily life, ranging from housing, automobiles, food, crops, medicine, textiles, sportswear, household goods, electronic devices to packaging, and so on. BASF has invested over 8 billion euros in Greater China to date (jointly investing over 11 billion euros with partners), establishing a competitive local production, marketing, sales, technical services, and innovation network. As an important foreign-invested enterprise in China's chemical industry, BASF's main production bases are located in Shanghai, Nanjing, and Chongqing, and the Shanghai Innovation Park is a global and Asia Pacific research and development hub. As of the end of 2022, BASF has 30 production bases in Greater China. Strategy At BASF, we are passionate about chemistry and serve our customers with the same enthusiasm. In order to become a world leading chemical company in the minds of our customers, we will create value for society while achieving profitable growth. With our professional knowledge, innovative strength, entrepreneurial spirit, and the strong advantages of an integrated system, our innovative products have made a decisive contribution to improving the world. Creating new chemical processes and pursuing a sustainable future - this is the goal we strive for, as well as our driving force and greatest advantage. Currently, driven by demographic changes and emerging digital technologies, the world is changing at an unprecedented pace. Our clients from different industries and regions are facing many social and environmental challenges, such as limited natural resources, climate change, and rising demand caused by global population growth. Chemistry is the key to solving these challenges. Combining the strengths of our clients with our unique expertise in the field of chemistry, we will jointly develop innovative solutions that are both profitable and sustainable to address these global challenges. Customer orientation Customers are our top priority. We hope to examine our own operations from the perspective of our customers. BASF provides products and services to approximately 100000 customers, who are located in almost all countries around the world and come from various industries, including large global customers, medium-sized enterprises, and end consumers. Customers are the center of all decisions and work at BASF. We perfectly combine our profound expertise with extensive resources, and are not satisfied with being just a supplier to our customers. We position ourselves as a systematic solution provider. We hope to work closely with our partners to develop customized solutions that are both profitable and sustainable. By contributing our professional knowledge, we work together with customers to optimize production processes and product applications.

Tag: BASF Chemicals

Reading: 51 2019-03-27

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