Earth911- More creativity, less waste

Earth911.com was founded in the early 1990s as a recycling database centered around Arizona, even before the emergence of the World Wide Web. 32 years later, it remains the largest recycling database in the country and possibly the largest in the world. We strive every day to help you make small and simple changes to reduce the impact of your life, work, and shopping on the environment. No one is perfect, everyone can make progress, so we focus on what you can do today, sharing how to measure the carbon footprint of products, services, and lifestyles that need to be changed in order for humanity to thrive.

We believe that humans can successfully reduce its impact by reducing usage, increasing reuse, and making small improvements through daily decision-making. Earth911 is committed to making this complex story understandable and helping you achieve it through your daily actions. Big companies and governments need to change, but they will follow the actions of citizens and convey their values. Your progress requires you to become increasingly aware of the consequences of workplace and shopping decisions. These actions most directly shape humanity's carbon footprint, and small changes in many of us can indeed greatly improve environmental impact.

Our publisher Mitch Ratcliffe is a seasoned technology journalist who reports on the rise of digital communication since the late 1980s. Sustainable development has always been a passion, although he candidly admits that his record is far from perfect. Like you, he studies and strives to improve his relationship with the environment every day. He participated in Earth911 because it is able to focus attention and resources to answer complex sustainability questions. Green requires a lot of research because most disciplines have only been invented now.

Nowadays, he enjoys hosting Earth911's "Sustainability in the Ear" podcast because it allows for interesting conversations with the next generation of innovators who will help humanity overcome the excesses of the industrial age. He likes to share these stories with you. Earth911 is for his children, their grandchildren, and the future of every family.