PSFK - Your Future Allies

For over 20 years, PSFK has helped change makers drive business innovation and progress through recommendations, events, newsletters, and reports.

PSFK is a limited liability company founded in New York, USA in 2004. Founded by Piers Fawkes, this is a company that plays an important role in business research, consulting, and publishing. It gradually emerged in the industry by providing in-depth market insights and innovative strategy recommendations.

Business scope and service content

• Market research

The research scope is extensive, covering many fields such as circular supply chain, chatbots, Generation Z, metaverse, and retail store technology. By conducting trend checks on major companies, we can uncover market intelligence and help corporate clients accurately grasp market dynamics and changes in consumer behavior.

For example, in the field of emerging technologies, researching the application trends of chatbots in customer service scenarios can provide reference for enterprises in the field of automated customer interaction; For consumer group research, focusing on the consumption preferences and behavior patterns of Generation Z, helping companies adjust their products and marketing strategies to cater to this important consumer group.

• Business Consulting

Based on market research, provide customized business consulting services for enterprises. Including but not limited to developing retail innovation strategies, such as designing new sales models that combine online and offline experiences for retail enterprises; Provide professional advice around specific technologies or innovation topics, such as guiding companies on how to integrate metaverse elements into product development, enhance product attractiveness and user experience.

• Publishing business

Having its own market research platform, through which weekly news newsletters are published. These communications cover the latest market trends, industry trends, and innovative cases, allowing subscribers to access information in a timely manner.

We will also release numerous trend research reports, such as the annual 'Future of Retail Report'. These reports deeply analyze the development trends, new technology applications, and changes in consumer expectations in the retail industry, providing valuable reference materials for retail enterprises and related industry professionals to help them plan ahead and respond to market changes.