Online Self-Publishing Books and E-Books Company | LuLu

Lulu.com is a self-publishing platform for books, providing a full range of services from printing to retail. This platform places special emphasis on its self-publishing capabilities, allowing authors to directly bring their works to market without having to go through traditional publishers.

On Lulu.com, authors can set the cover, content, price, etc. of their books by themselves, and can sell them directly on the platform. This model gives authors more autonomy and profit space, eliminating the need for negotiations and sharing with publishers.

In addition, Lulu.com also provides community functions such as the illustration market, where authors can find or hire illustrators to add illustrations to their books.

Please note that due to different relevant laws and policies in different countries and regions, Lulu.com has developed smoothly in the United States, but may have difficulty in conducting business in some regions. For example, my country's General Administration of Press and Publication once issued a notice stipulating that all types of websites engaged in printing business shall not accept commissions from non-publishing units and individuals to print books, periodicals and newspapers, which may limit the development of such self-publishing platforms in my country.

LuLu creates and self-publishes your book for free! With our international print-on-demand network, you can have high-quality, affordable custom book printing at your fingertips.

Our Origin Story

In 1999, fresh off the success of Red Hat’s record-breaking IPO, our founder, Bob Young, found it impossible to publish his amazing story through any traditional publishing house. Determined to share his story, he engaged a hybrid publisher but was frustrated, disappointed, and dissatisfied with the nominal results. It was at this point that he decided that no one should have a similar experience, and Lulu was born.

Our Mission

LuLu is dedicated to making the world a better place, one book at a time, through sustainable practices, innovative print-on-demand products, and exceptional service.

LuLu is a company built on four core values ​​that represent who we are and why we believe in the work we do.

• Community

We empower authors, creators, and employees to support local and global communities through diverse storytelling, volunteerism, and sustainable practices.

• Optimism

We believe that a collective positive mindset drives meaningful change.

• Create

We question everything, push boundaries, and create the best publishing experience.

• Creativity

We give ourselves and others the freedom to create with humility and imagination.