frog丨Multinational design and strategic consulting company

In the "Frog Pond", creativity, curiosity and passion to challenge the status quo drive us forward

1969 – 1979 Form follows emotion

In 1969, designer Hartmut Esslinger founded the predecessor of frog, Studio Esslinger, in the Black Forest of Germany, and proposed a new concept of emotional design in the context of the supremacy of function in the design world. The studio cooperated with German electronics giant Vega and made its mark. After Vega was acquired by Sony, it designed hundreds of products for Sony, including Trinitron color TV and Walkman.

1979 – 1989 Apple is Past

Esslinger is design won the favor of Jobs, and the two signed a multi-million dollar contract. The studio officially entered California and was renamed frog. frog created the "Snow White" design language for Apple. The first model to use this design, IIc, was released in 1984 and achieved both word-of-mouth and sales success. The design won the "Best Design of the Year" award from Time Magazine and was selected for the permanent collection of the Whitney Museum of Art.

1989 – 1999 Digital Transformation

In the 1980s and 1990s, frog shifted its strategic focus to helping customers cope with technological and cultural changes. During this period, it designed products and packaging and shaped brands for many customers such as Sun Microsystems, Baide, Lufthansa, and Olympus. In the mid-1990s, frog applied software development methods to web and mobile design, once again leading the design trend.

1999 – 2009 Driving Change

Since 2005, we have worked extensively with customers such as Microsoft, General Electric, and Disney to optimize user experience and promote the integration and transformation of online and offline. We have designed innovative software applications, mobile products, and connected experiences to break the time and space limitations of Internet use and create a new era of ubiquitous computing.

2009 – 2019Frontiers

Today, frog integrates brand building, product and service design to create an excellent user experience for customers. In addition to providing targeted solutions, we design new strategies and complex and diverse experiences, and even help customers open up new formats. We actively introduce cutting-edge technologies such as intelligent systems, virtual reality, artificial intelligence, and adaptive environments to help customers win in the future.