Honda China

Honda has a global vision and strives to provide higher quality products at more reasonable prices to satisfy customers worldwide.

Honda's philosophy consists of fundamental principles (respect for people, three joys), corporate purpose, and operational policies. This philosophy, as a shared value among all Honda employees, serves as the standard for their actions, judgments, and the cornerstone of all corporate activities.

Honda takes "dreams" as the driving force and adheres to Honda philosophy as the benchmark, implementing all aspects of enterprise operation, actively sharing joy and emotions with global users, and aiming to become a "company expected by society", constantly accepting new challenges.

Respect people

• Independence

Not bound by inherent concepts, freely unleash imagination and creativity, act autonomously based on their respective beliefs, and take responsibility for the final results.

• Equality

Respect each other on the basis of recognizing differences between individuals. At the same time, provide equal opportunities to ambitious individuals regardless of their attributes (nationality, gender, education, etc.).

• Trust

Originating from a belief in mutual recognition and assistance, each performing their duties with utmost sincerity. Honda hopes that everyone working together can maintain a trusting relationship.

Three Joys

• The joy of purchasing

Providing goods and services not only satisfies customers, but also resonates and moves them. The joy of customers endows our corporate activities with value, enabling us to derive true joy from creation and sales. To this end, we not only strive to create products that exceed customer expectations and have new value, but also strive to provide sincere reception and service.

• The joy of creation

It refers to the process of leveraging our respective capabilities through our respective businesses to create high-value products and services that exceed the expectations of customers and sales stores, and bring joy to customers and sales stores.

• The Joy of Sales

Originating from providing valuable products and sincere reception and service to customers, making them feel joyful and gaining trust relationships, and continuously consolidating them. By building a mutually trusting relationship with customers, people engaged in sales and service can feel the pride and joy of their work.