Advertising Door | Focused on Creative Advertising Company Design

Advertising Gate is rooted in the marketing and communication industry, serving brands, advertising companies, media and their practitioners, and establishing a high-quality resource integration platform. This is a creative and cohesive think tank for marketing and communication resources, gathering the most core and active talents in China's marketing and communication industry.

Advertising Gate continues to pay attention to the dynamics of the marketing and communication industry, publishing 8-12 headline and in-depth articles daily, including major industry events, case sharing, character interviews, etc. Since its opening, the original content capacity has exceeded 10000 articles, and an industry inventory is conducted at the end of the year. The website has approximately 60000 independent IPs per day and an average daily traffic of 300000. Over the past five years, more than 200 million people have visited the advertising portal website, covering 5000 advertising and communication companies and 1 million core users in the advertising and communication industry. The visitor base covers economically developed regions in China, with Beijing, Shanghai, and Guangzhou accounting for 65% of the total visitor base, with nearly 30% coming from Beijing. Readers not only carry the genes of dissemination, but also possess a strong sense of perception, curiosity, and imagination towards the brand, making them powerful buyers.

Since its establishment 7 years ago, the advertising department has strengthened cooperation both domestically and internationally, becoming the preferred Chinese language cooperative media for the Cannes Creative Festival, the designated only Chinese language cooperative media for ONE SHOW, as well as Chinese language cooperative media for Effie, ADFEST Asia Pacific Advertising Festival, China 4A Golden Seal Award, and Spikes; On the other hand, the advertising department has expanded its business model from industry recruitment and hard advertising cooperation to a diversified brand cooperation matrix centered on content.

In 2008, the "Advertising Gate Career New Talent Training Class" officially opened, starting the process of striving to find advertising elites. Advertising Gate maintains close contact with over 1000 industry elites and senior talents, inviting them as special lecturers for advertising gate training courses, with a success rate of up to 80% in recommending positions. As of 2015, there are more than 5000 advertising agencies, Internet companies, brands, etc. in the advertising door recruitment service nationwide.

In 2015, after continuous extension and development, the Advertising Gate Training Course was upgraded to the Advertising Gate Marketing Academy, which cultivates and delivers large-scale high standard communication and advertising talents for various industries. This has important strategic significance for the inheritance of industry wisdom.

Based on industry trend insights, Advertising Gate hosts two major annual events.

1. China Content Marketing Golden Eye Award:

The China Content Marketing Golden Eye Award takes content as its source and various media and content creativity as dimensions, comprehensively presenting different content marketing methods involved in different media. The award is set in two units: Unit A (the original Golden Tongue Award), which identifies the value of original Internet videos. Unit B is based on various media and presents excellent cases that closely integrate media, creativity, and content. Additionally, an annual award will be set up to recognize individuals, brand owners, agency companies, and media platforms within the industry who have actively promoted and made outstanding contributions to Chinese content marketing.

2. AdPlus Technology and Creativity Conference:

AdPlus is an industry conference initiated and hosted by Advertising Gate, focusing on the integration of technology and creativity from a new perspective. With the help of AdPlus, Advertising Gate strives to enable creators to understand the most advanced technological achievements and cutting-edge practical interactive marketing concepts at home and abroad, observe new media, new technologies, and new concepts from a unique perspective, and provide the industry with new thinking, new values, and new momentum that combine depth and breadth. Make technology and new media value no longer just talk on paper, while driving the industry into a new era of communication.