Unwire| Hong Kong play life technology media

Unwire is a self-media website from Hong Kong, focusing on high-tech in life. Since its establishment, unwire's attitude towards technology is different from that of Hong Kong's old 3C websites. We want to report the interesting things about Hong Kong people's technological life in an easy-to-understand way, so that technology and electronic products are not the exclusive domain of experts or machine fans.

On unwire, you don't have to look at the internal architecture of multi-core processors or professional terms. Unwire will analyze the pros and cons of the actual use of the product in two or three sentences like a friend, presenting the originally cold data in a lifelike way. If Hong Kong's old technology websites gather all professional 3C fans, we unwire gather all friends who are interested in technology. Whether they are office ladies or hobbyists, they are all our target readers.

From many exchanges with readers, we know that most of them are not "jumping over" from old 3C technology websites or traditional computer magazines. This shows that we have successfully gathered a completely different and brand-new group of readers. What makes us proud is that about 80% of the visitors every day are Hong Kong readers, and they are truly Hong Kong people of the same mind.

In order to protect the purpose of "injecting technology into interesting life", our materials have always been not limited to the 3C field, and we continue to add elements of Hong Kong people's life, such as our past:

1. Really interesting Hong Kong technology news: In addition to traditional 3C product news, we will also report and even personally interview some interesting Hong Kong technology news, such as IFC's iPhone
   Iron Cage Incident to the recent full attack radio incident, we are the first group to report, and it has always become the most popular keyword in Hong Kong search engines.

2. Digital Angel: There are photo albums or skill introduction videos of various popular models in Hong Kong. In addition to learning more about the skills of using the phone, it will also catch your eyes. All of them are exclusively produced by us.

3. Female Technology: Introducing feminine electronic products, even the recently popular beauty and slimming machines, so that our readership is 7:3 male and female, breaking away from the situation where traditional Hong Kong technology websites only focus on male readers at a ratio of 9:1.

4. Character interviews: Through interviews with different characters, understand the fun of technology life. Interviews are no longer limited to business owners or managers, such as "Hong Kong Internet thugs", "Tea restaurant owners join Wifi to attract customers", "Tracking the video of the speculation of iPad by Xianda", celebrity interviews, etc., reporting on Hong Kong technology life from different social angles.

5. Technology you can hear ~ unwire Podcast: Designed for busy Hong Kong people, whether you are driving to work in the morning, sleeping on the bus or busy playing Candy Crush, you can learn about the interesting things in Hong Kong's technological life through audio. If you don't want to read long articles, we also have unwire digital angels who introduce various new products or new machine usage tips in 1-2 minute short videos. Because we made it with care, it was once included in the Featured bye apple recommendation list by Apple HK in iTunes.

6. Professional training information: To get happiness from technology, it is best to have a stable income in the workplace so that you can afford to buy new electronic products. If you feel that the future is not ideal, don't lose heart! Since there are many IT people among our readers, we have found a Hong Kong professional IT training organization – Kornerstone to cooperate. In addition to providing some industry information and interviews, we also provide free professional IT training lectures to understand what ways IT people can learn to get out of trouble and get promoted and increase their salary! The current popular IT professional certifications in the industry, such as PMP, CISA, CISSP, ITIL, PMI-ACP, etc., which one is suitable for you?
   This column will help you.

7. Reader Trial Party: Hong Kong's old traditional 3C websites will have trial parties so that readers can experience the products before they are released in Hong Kong. We cooperate with major brands to change the traditional trial party model and tailor-make a "trial party" for unwire readers. There is no "expert" in the party to preach like in class, introducing what version of ROM is used, what CPU architecture is used, or how many points the test ran, etc. We invite real users to share the practicality of the product. For example, we invited cartoonist Cuson to share in a tablet trial event and draw personal Q-version cartoon portraits for each reader on the spot. In a mobile phone with high-definition HDR filming function, we invited Wen Encheng, who is very popular for shooting micro-films, to share his experience of shooting. Everything starts from the perspective of life. Since the whole process is relaxed, there are wild drinks and wild food, and we experience new products in a happy and laughing mood, ours is a genuine "trial party".