Trend Indicator - YOHO

YOHO！ Trend indicator! Stay informed about the latest fashion trends both domestically and internationally, preview in season fashion street photos, share your shopping experience, and document your trendy lifestyle!

Nanjing Xinyuli Culture Communication Co., Ltd. (referred to as Xinli Media for short) - the creator and leader of China's trendy cultural ecosystem. For the past 10 years, YOHO! It is committed to the development of China's fashion industry, starting with a YOHO! Fashion Chronicle, extending to online communities, e-commerce and other fields, and becoming an authoritative and influential fashion "marketing" platform in China. We integrate media and retail online and offline layout to provide trend information, products, and services to billions of trendy consumers in China, and promote a positive, healthy, and global trend lifestyle. We also bring a global trend lifestyle to the younger generation of Chinese consumers. The company is headquartered in the National Advertising Industry Park in Jianye District, Nanjing, and has established branches (subsidiaries) in Beijing, Shanghai, Guangzhou, Hong Kong, and Tokyo. The company has received several rounds of investment from companies such as CDH Investment, Singapore's Temasek Fund, SoftBank Sequoia Fund, Dachen Venture Capital, and Chinese Culture. The company is committed to building "YOHO!" into a brand loved and trusted by Chinese young people and leading the development of China's trendy cultural industry.

• Print magazines and electronic platforms

YOHO! Trendy Chronicles "and" YOHO! GIRL "are YOHO! A magazine media with profound influence in the domestic trend field under its umbrella. YOHO! Trend Magazine was launched in October 2005. He is a completely original and copyrighted fashion bimonthly magazine that provides trend and lifestyle information for young people. It is distributed to major cities across the country through legitimate distribution channels such as newsstands and chain supermarkets, and is deeply loved by young people nationwide. YOHO! GIRL, a mid to high end fashion monthly magazine designed for young women in China, was officially launched in March 2013 and released simultaneously in Hong Kong, mainland China, and the Tokyo area of Japan. By combining a wealth of information with unique editing techniques, we aim to change readers' reading habits and broaden their horizons in various fields such as fashion, beauty, design, lifestyle, and subcultures. Deeply explore the philosophy and fashion trends behind the structural brand, leading readers to explore fashion.

YOHO! As an authoritative electronic platform for trend magazines in China, it ranks among the top in terms of influence and circulation. Yoho! Now "highlights global trend information on iOS and Android platforms. It offers a selection of trendy nutrition in fashion, sports, design, technology, beauty, home, and trivia 24 hours a day, 7 days a week, and releases special online features to play and learn with readers. YOHO! Trend Chronicle and YOHO! GIRL also launch fresh online weekly magazines every week in their respective apps, packaging the essence of paper content, and connecting YOHO! Trend matrix.

• Regarding "Yoho! Buy is in stock"

Yoho! Buy is in stock "- a trendy shopping center for young people, also adhering to YOHO! The slogan 'Youth is an attitude', Yoho! Buy has focused on Chinese trends and the needs of the audience. With professional buyers and a keen sense of Chinese trends, it actively develops brands and commodities that meet the needs of young Chinese. Our sales include over 1400 trendy brand products, including internationally renowned, popular products from Japan, South Korea, Hong Kong, Taiwan, celebrity designers, and original products from mainland China. We cater to the personalized fashion needs of young people aged 18-35, covering men's and women's clothing, shoes, hats, accessories, children's clothing, and creative daily necessities. Yoho! The brands sold by Buy have signed sales agreements directly with the brands, keeping the goods synchronized with international and domestic physical stores. Through customization, limited release, celebrity cooperation brands, and combined with "shopping" content channels and community interaction, consumption is guided. Yoho! Buy in stock has become a trendy shopping platform loved by young Chinese consumers.

• About "Mars - Fresh and Good Destination"

Mars - Fresh Destination "is a product created by YOHO! The trendy lifestyle application produced aims to create a cool "city exploration" online hub for millions of young people. Recommended by Apple's App Store multiple times. Mars is deeply exploring the trend coordinates of global hot cities, and has already launched in cities such as Beijing, Shanghai, Chengdu, Taipei, Hong Kong, Tokyo, Seoul, New York, and Los Angeles. More cities will be launched in the future. Collecting high-quality trend guides, exclusive entertainment routes, daily hot topics and other functions, inviting fashion lifestyle experts from all over the world to share their good places with all users, allowing trends to be enjoyed anytime, anywhere. Our goal is to take you to trendy destinations that you may never know if you don't use Mars.