Lamoda： Innovative clothing e-commerce in Russia leads new fashion shopping experiences

In the e-commerce field in Russia, Lamoda stands out as a unique guided fashion e-commerce platform. It has occupied a place in the fiercely competitive market with innovative service models and proactive development strategies.

Lamoda has 1.5 million active users and its delivery team consists of 700 couriers dressed in light blue and black work suits. These couriers not only undertake the task of delivering goods, but also work part-time as fashion guides, providing advice to customers on clothing selection. After receiving the package, customers are entitled to a 15 minute try on experience, which is completely different from the traditional e-commerce process of "door-to-door delivery, signing and checking, and unpacking inspection". After trying on, customers can weigh whether to purchase based on their own feelings. If they decide to purchase, they can also choose to pay in cash or credit card form; If the product is found to be unsatisfactory after trying on, it can be returned directly. This "try on" mode is deeply loved by customers, attracting a large number of users and accumulating numerous repeat customers for Lamoda.

In order to provide customers with professional and satisfactory fashion advice, Lamoda couriers undergo special training to gain a deep understanding of fashion trends, clothing sizes, and other details, ensuring that they can accurately provide suitable dressing advice when serving customers.

In terms of competition, as Lamoda is not the only e-commerce company providing "try on" services, Lamoda actively expands business cooperation in the face of competitors Ozon. ru and Wildberries. It has established partnerships with up to 900 brands and signed agreements with some of them to become its exclusive agent online in Russia, thereby enhancing its competitiveness in terms of product resources.

Russia is sparsely populated and spans nine time zones from east to west. The postal system is not awesome, which is a major challenge for e-commerce development. Lamoda is vigorously strengthening its infrastructure to overcome this natural disadvantage. In terms of warehousing, a 20000 square meter warehousing center has been established in Moscow to transport goods to local and distribution centers in 20 peripheral cities; In terms of delivery, a courier team consisting of 400 vehicles has been established to ensure timely and efficient delivery of goods to customers, providing them with a better shopping experience and laying a solid foundation for their sustainable development.