National Underwear Day

Underwear Day

In order to publicly expose the 'unspeakable', Freshpair established National Underwear Day on August 5, 2003. Over the past 10 years, we have celebrated lingerie by hosting New York City modeling events, large lingerie giveaways, pop-up stores at Columbus Circle, and runway shows at Times Square.

Over the years, thousands of people have written to us, sharing our confidence. We hear cancer survivors struggling to regain their lives, men and women with poor body images, and young and old people embracing their sexual orientations. This year's National Underwear Day is about you.

As the founder of National Underwear Day, Freshpair understands that confidence is a byproduct of believing in oneself. This year, we hope more people can achieve this. That's why we invite everyone who has ever doubted themselves to join us and break the Guinness World Record in Times Square. You just need to bring underwear.

Freshpair

When you feel the best, it will manifest.

At Freshpair, we believe in starting with perfectly fitting underwear. As a leading Internet retailer of men's and women's intimate clothing, we provide thousands of styles from more than 100 top brands. Whether you're looking for bold new trends in the market or want to supplement your drawers with classic favorites, we have something for everyone.

Do you need help with fashion or fit? Utilize our expert advice, including the bra fit advice from our bra fit specialist Fit for women, or contact our excellent customer service team for assistance. Our Freshpair family is committed to a confident lifestyle.

It starts with a perfect fit.