Martian culture - data driven short video content industry chain service provider

Mars culture is one of the leading new media distribution and marketing platforms in China to integrate the resources of the whole new media platform and provide the most professional distribution services for high-quality content. Its main business includes distribution, marketing realization and investment.

Mars culture is a data-driven short video content industry chain service provider. It has three main businesses: short video advertising, short video account operation and content communication. It is committed to using data, technology and operation to improve the effect and efficiency of short video integrated marketing and content operation

Mars culture completed 28 million a round of financing in December 2015, and obtained 5 million angel financing from Yao Jinbo and Niu Wenwen in the early stage of entrepreneurship. In 2017, Mars culture announced that it obtained 50 million yuan B1 round of financing, led by Heguang Boya capital and with the investors of balanced capital and plum blossom fund. The early investor Dongfang Fuhai also continued to follow up. This round of financing will be mainly used to expand content investment projects and dig deep into CAAS platform data services.

In terms of distribution business, Martian culture has helped to act as an agent for the "rampant event", "Junwu sub plane" and "care for gossip growth Association". The channels include video websites, Ott (Internet and smart TV), so as to reduce costs by reaching more channels, and finally obtain income through advertising, naming, IP derivative development and other services; He has also invested in Ivy culture, a mother and child content production company, qiaodou culture, an online comprehensive production company, and frog City, a parent-child program production company. In short, the content team is responsible for producing content, and Martian culture is responsible for helping them complete the steps of commercialization and realization.

At present, there are 110 channels of Martian culture, including video websites (iqiyi, Youku Tudou and other mainstream video websites), short video platforms (second shooting, etc.), Ott partners, IPTV, outdoor platforms and six channels in overseas markets.

In the data module, the key product of Martian culture this year is the "* * Martian culture cloud distribution * *" launched in September, which opens up the CAAS platform of various video websites. All content producers can upload their content to various websites with one click as long as they use this platform. There is no need to log in to different video websites and upload them separately, which saves time for content production companies.

At the same time, after logging in to the CAAS platform, you can quickly browse the broadcast volume, comments and other data of the whole network from the background. At present, the CAAS platform is provided to content producers for free, and it is not ruled out that fees will be charged for some in-depth service modes in the future.