Alipay open platform

Alipay open platform is committed to providing developers with various capabilities and industrial solutions such as payment, financing, credit, reputation, store opening, security, marketing, social networking, etc. Here you can find various capabilities, help and services needed by developers, service providers and channel providers

The Alipay open platform will open its powerful payment, marketing and data capabilities to self-developed businesses and service providers (ISVs) through interfaces to help businesses create more competitive applications. It can also assist merchants in promoting and marketing.

After merchants access the open platform, based on the massive number of Alipay users, they can get more traffic, users and revenue. At the same time, users can get richer experience through the services provided by merchants, and the platform ecology is more prosperous, ultimately achieving a win-win situation.

What can be done through the platform

Developers are a major component of an open ecosystem, working with merchants and consumers to improve their service efficiency and revenue, reduce operating costs, and make consumer experiences more convenient, enjoyable, and perfect. Whether you are a service provider developer or a merchant, you can find the right role and direction based on an open platform.

• Self developed merchants

Businesses with R&D capabilities can integrate various functions provided by Alipay into their own systems through open capability interfaces. Customized development, enriching service scope, enhancing user experience and competitiveness.

• Service Provider (ISV)

ISVs can not only conduct self-developed development, but also provide customers with mini programs, lifestyle accounts, web pages, mobile applications, and other open capabilities such as payment, marketing, and data provided by the platform, providing system services for customers.

• Plugin provider

Through the rich API interfaces provided by Alipay, developers can develop and launch various plug-ins in the application market to solve problems in store management, payment verification, member marketing, data analysis, etc. Open platforms also provide clear profit models for various applications, generating returns through sales in the application market.

• Service provider

Outside of the application market, Service Providers (ISVs) can also provide businesses with services such as store decoration, photo editing, ground promotion, and store operation through the service market. Realize online ordering and offline services.

• Scene distributor

The third-party APP or media can use the distribution capability of Alipay's open platform to provide merchants with distribution services based on stores, cards and coupons, and content, and provide a platform for merchants' traffic introduction and brand promotion. Distributors can generate revenue through the services they provide.

Advantages of the platform

• Business advantages

One stop merchant service: providing merchants with one-stop services such as payment, store, marketing, data, etc.

Massive number of real name users: 400 million real name users, quickly accumulating membership information and playing with the membership system.

• Rich offline scenarios: Over 500000 offline stores, including various industry scenarios such as catering and supermarkets.

*Technical support

Interface support: nine high-quality interfaces including payment, sharing, account, marketing, credit, and service windows are supported.

• Development tools: including Java, PHP SDK and Demo examples for languages such as Net.

Service guarantee: Rich technical documentation, open technical community, and efficient online technical services are the strong backing for developers.

• Profit model

• Profit through application: Based on the merchant service market, provide monetization channels for ISV plugins and services.

Marketing consulting: Based on the marketing needs of merchants, provide ISVs with diverse merchant value-added services.

• Proxy operation: ISV provides merchant operation hosting services to maximize the marketing value of merchants.